Life-Changing Email: One-Hit Wonder or Life-Long Practice?
Can one cold email change your life?
Yes, absolutely. But you'll have to send a few that don't before you send one that does.
Get started with actionable tips for effective cold email.
Can one cold email change your life?
Yes, absolutely. But you'll have to send a few that don't before you send one that does.
There's an A-list actor who has appeared in multiple billion-dollar box office hits. He's the face of a decades-old franchise and has hosted SNL. He's been named People Magazine's sexiest man alive and one of Time's top 100 most influential people.
Email is one of the simplest and most ubiquitous systems on the internet. But there are thousands of tools of every imaginable kind competing in the email ecosystem. Let's look for some signal in all that noise.
"Everything in moderation, even moderation," is attributed to Oscar Wilde — a convenient person to attribute quotes to on the account of being very quotable, but also very dead.
In December 2020, I hired three interns from my college to work with me over winter break. I gave one of them the first edition of Life-Changing Email and asked her to use cold email to book me as a guest on podcasts.
Cold email is a powerful tool. But what will take your email practice to the next level is turning successful cold outreach into long-term relationships.
Sometimes, life-changing email is something you receive, not send. Thanks to my email practice and digital footprint, some of my favorite clients and coolest opportunities have found me, rather than the other way around.
Cold email success equals probability times opportunity. Most of my writing focuses on improving the probability that your email gets answered. But finding more opportunities for high-quality cold outreach is just as important.
If you have $15 a year and a bit of patience for learning how to set basic DNS records, a custom domain is a great way to make your email stand out.
Studying the methods that busy people use to stay ahead of inbound email is a great way to make the cold email you send stand out.